Men’s Tour of Britain Hub

Welcome to the Eisberg Tour of Britain Events hub, here you can stay up to date with everything we are doing at this years OVO Energy Men’s Tour of Britain!

We’re proud to be supporting Britain’s biggest cycling event again this year which is take place from 2nd – 9th September.


The Stages

There are eight stages of the OVO Energy Men’s Tour of Britain, visiting 13 different locations along the way. In general the stages start and end at two different towns and cities each day.

The locations for each stage are outlined below.

Stage 1: Pembury Country Park – Newport (2nd September)

Stage 2: Cranbrook – Barnstable (3rd September)

Stage 3: Bristol – Bristol (4th September)

Stage 4: Nuneaton – Royal Leamington Spa (5th September)

Stage 5: Cockermouth – Whinlatter Pass (6th September)

Stage 6: Barrow – Whinlatter Pass (7th September)

Stage 7: West Bridgford – Mansfield (8th September)

Stage 8: London – London (9th September)


Where You Can Find Us

The Eisberg events zone will be located in the Tour Village at the end location of each stage. Here you can relax and enjoy the action from our king size deck chairs and take away some free goodies.

Below are some of the things that will be happening at the Eisberg Zone throughout the various stages…

Meet and greets with the Canyon Eisberg team

Come and meet members of the Canyon Eisberg cycling team, they will be available to chat and take selfies at the stages below.

Stage 1 – Newport & Stage 3 – Bristol

Members of The Canyon Eisberg  team will be at the Eisberg stand in the Tour village roughly ten minutes after the race has finished.

Stage 8 – London

Members of The Canyon Eisberg  team will be at the Eisberg stand in the Tour village before the race at around 1:00pm.

Head to our Twitter page @eisbergwine to find out the exact timings on the day.


Have a go on the Eisberg blender bike

Come and mix your very own alcohol free cocktail on the Eisberg blender bike. Try the selections of Eisberg wines mixed together with fruit and ice for the perfect refreshment!


Take on the Wembley Tour Series route with Wahoo Fitness

We’ve teamed up with Wahoo Fitness to give you the ultimate training experience. You’ll be able to ride a virtual lap of the Wembley Tour Series as fast as you can as well as being automatically entered into a competition. You’ll receive an email with a link to the live leaderboard to keep an eye on how you are doing and whether your time has been beaten.


Samples and Goodie Bags

If you’ve never tried Eisberg but have always been curious to what alcohol free wine tastes like, then head over to the Eisberg Zone and try some samples. We’ll also be offering discounts across our range on the day.


In The Snood for Cycling

Be in with the chance of winning some great prizes simply by tagging @eisbergwine in images and videos of you wearing the red Eisberg snoods on social media using the hashtag #InTheSnoodForCycling – the best ones could be in with the chance of winning some great prizes!   


Eisberg Corner – Stage 8

For the final stage in London the Eisberg corner will be located at Trafalgar Square. This will signal the start of the Eisberg sprints, which will take place at the end of lap 4,8, and 12. Expect cowbells and lots of noise as the riders approach a thrilling part of the race.



If you’re interested in winning a signed OVO Energy Men’s Tour of Britain Sprints Jersey then head over to our competition page to enter: www.eisberg.co.uk/win

We’ve also partnered with various regional titles to giveaway VIP tickets at each stage, so make sure you visit the pages below for your chance to win:

North Devon Gazette – Stage 2 finish in Barnstaple

News and Star – Stage 5 start in Cockermouth

The Mail – Stage 6 start in Barrow

West Bridgford Wire – Stage 7 start in West Bridgford


Eisberg Sprints

We’re sponsoring the Tour of Britain sprints jersey again this year. Each road stage of the OVO Energy Tour of Britain features three intermediate sprints, where points are awarded towards the Eisberg Sprints Jersey.

Riders battle it out to be first across the sprint line to claim points, and also bonus seconds to be taken off their overall race time.

If the overall lead for the OVO Energy Tour of Britain is tight, expect the battle for the time bonuses to be intense, just as in 2007 when an intermediate sprint helped decide who won overall.


Eisberg sprint locations:

Stage 1: Carmarthen, Brecon, Usk

Stage 2: Honiton, Tiverton, Landkey

Stage 3: Chew Stoke, Peasedown St John

Stage 4: Kenilworth, Wellesbourne, Southam

Stage 5: N/A

Stage 6: Ambleside, Keswick, Cockermouth

Stage 7: Worksop, Blisthorpe. Blidworth

Stage 8: Finish of lap 4, finish of lap 8, finish of lap 12


Social Media

Keep up to date with everything that is happening across the eight stages of the OVO Energy Men’s Tour of Britain at the Eisberg Twitter page – @eisbergwine

Please feel free to tag us in any images and footages from the Tour of Britain, we’d love to see them!

We’ll also be posting behind the scenes footage from the Canyon Eisberg team throughout the event, so keep your eyes peeled for exclusive content from behind the scenes.