We’re extremely proud to announce that Eisberg, the UK’s best-selling alcohol-free wine brand, has ramped up support for the 2018 season by joining Canyon Bicycles in sponsoring a UCI Continental Cycling Team. The newly rebranded Canyon Eisberg team will operate a 14-man roster throughout the 2018 season.
Andrew Turner, Director of Wine at brand-owning Halewood Wine & Spirits says:
“Eisberg has been continually looking at ways to extend its cycling sponsorship and focus. Canyon Bicycles vision and passion was exactly what we were looking for. This was further enforced by the belief and relevance in the product. We wanted to raise the profile of our brand but in a positive and authentic way.
“The team exceeded all expectations and therefore extending our level of sponsorship was an obvious and natural next step. We are excited to see how the team progresses in 2018.”
We can’t wait for the season to begin. Keep checking back for more updates on how the team gets on.